Colette Quinn, Founder & MD
Colette has over 20 years experience as a market researcher gleaned here and abroad. She leads a team with over 35 years combined experience.
She has worked for the biggest research agency in the world in London and Germany working with global brands managing multi-country quant and qual studies for the likes of Coca Cola, Unilever and Gillette as well as managed big research budgets when she was Head of Consumer Insight at Vodafone Ireland and Musgrave Retail Partners Ireland Ltd.
Colette has a no-nonsense commercially focused attitude to research and how it should be used to drive growth and inform decision making within a business.
She is also an experienced business mentor, mentoring for Enterprise Ireland as well as lecturing at many innovation hubs & start-up programmes around the country.
She always brings passion, energy & lots of positivity to every project & is not afraid to challenge the status quo. She doesn’t sit on the fence and her debriefs are always engaging, thought provoking, decisive and above all action oriented and focused on growth.
A real insight into Colette: She makes a mean vodka jelly & claims she won her first Irish dancing medal at 4!!
Roisin Bell, Associate Partner / Market Analyst
Roisin Bell has fifteen years’ experience as a consultant and as a successful entrepreneur and has been collaborating with Real Insights on projects since 2010.
Roisin set up KnowledgeWorks, her own market analysis consultancy, in 2001, and won the Mallin Invent Start-Up of the Year Award in 2003. Roisin’s experience is across a wide range of business sectors. Her goal is to deliver high-impact market intelligence and work with the client to strategise in full understanding of the market in which they are operating.
Some of Roisin’s clients have included blue chips such as Ulster Bank, Mintel and AIB; organisations such as Cork Institute of Technology and Temple Bar Cultural Trust as well as a wide range of companies at an early stage of business development. Some smaller businesses KnowledgeWorks has worked with recently are: WhatSalon?, Greasan na Mean, LoyaltyBuild and Val-PM.
Roisin’s first degree is in French and European Studies from the University of Ulster, and her masters degree is in Information Studies from the University of Wales.
A real insight into Roisin: She is a big time running fanatic and when she’s not marathon training Roisin has been known to organise duathlons…