If 2017 taught us anything, it’s that we live in uncertain times – and this is unlikely to change in 2018. Many buzzwords were bandied about last year to describe the state of affairs globally, including VUCA (short for volatility, uncertainty, complexity and ambiguity), which is essentially another way of saying things are ‘crazy and unpredictable’. How can we, […]
We’ve just launched a bespoke research and consultancy service to prepare businesses for Brexit. Carrying out market analysis is integral for companies to navigate Brexit.
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Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’. The biggest cause for start-up failure at that time was ‘No Market Need’. So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting […]
The lion’s share of our business is helping businesses both established and new to understand whether their new product or service has legs and is commercially viable. And time and time again we come across the same issue – everybody looks to the future and what people might want or do as oppose to looking […]
I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]