If 2017 taught us anything, it’s that we live in uncertain times – and this is unlikely to change in 2018. Many buzzwords were bandied about last year to describe the state of affairs globally, including VUCA (short for volatility, uncertainty, complexity and ambiguity), which is essentially another way of saying things are ‘crazy and unpredictable’. How can we, […]
We’ve just launched a bespoke research and consultancy service to prepare businesses for Brexit. Carrying out market analysis is integral for companies to navigate Brexit.
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The lion’s share of our business is helping businesses both established and new to understand whether their new product or service has legs and is commercially viable. And time and time again we come across the same issue – everybody looks to the future and what people might want or do as oppose to looking […]
I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]
A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]